Use case · Real estate
Someone fills your form at 5:40 in the evening. By 8 they may be talking to two other builders. The agent calls while they're still thinking about you, asks the three or four questions your sales team needs, and books the visit.
AI agents from ₹1 a minute.¹
How it works
Upload a spreadsheet, or send each customer from your own system. Phone number first. The rest is what the agent needs to know.
Your list
| phone | customer_name | project_name | and 4 more columns |
|---|---|---|---|
| +91 98XXX XXXXX | Kunal | Wakad |
7 columns · one row per customer
The call
180 s a typical call
Hindi · English · Hinglish · Gujarati · Tamil · Telugu
Outbound calls
Your system
+4 more fields
| Column | Needed | What goes in it |
|---|---|---|
phone | Required | The number to call, with the country code (+91…). A ten-digit Indian mobile gets +91 added. In Excel, format this column as Text first so the number is not changed. |
customer_name | Optional | e.g. Kunal |
project_name | Optional | e.g. Wakad |
price_note | Optional | e.g. 2 BHK from 68 lakh, 3 BHK from 92 lakh; final price depends on floor and facing · The only prices the agent may quote. Anything else goes to your sales team. |
lead_source | Optional | e.g. Google Ads lead form · For your reports. The agent doesn't need it. |
form_submitted_at | Optional | e.g. 2026-10-16T17:42:00+05:30 · Keep it with the lead. It's your record of when they asked. |
crm_lead_id | Optional | e.g. L-20931 · Comes back with every result, so the answers land on the right lead. |
What comes back
When the call ends, your system gets the transcript and the answer. Your campaign report gets a row for every customer.
{
"analysis": {
"data": {
"configuration": "2BHK",
"purchase_timeline": "within 6 months",
"needs_loan": true,
"lead_rating": "hot"
}
},
"tool_runs": "book_site_visit · ok",
"metadata": {
"crm_lead_id": "L-20931"
}
}Setup
You can also place single calls straight from your own code. Those dial the moment you ask, so your code has to keep them to sensible hours.
Cost
One connected call, on the plan you choose. T1 is chosen; T3 and T5 are one press away.
On T1, one connected call
₹3
A 180-second call at ₹1 a minute.
On T3, one connected call
₹9
A 180-second call at ₹3 a minute.
On T5, one connected call
₹15
A 180-second call at ₹5 a minute.
Four questions and a booking take about three minutes. At ₹1 a minute on our volume plan, that’s ₹3. A lead who says “not interested” costs a few seconds. Compare that with what a booked visit is worth to you.
T5 and T3 include our phone line and call insights. On T1 you add them if you want them, and this call then comes to about ₹4.50.
T1's ₹1,00,000 a month covers about 33,333 of these calls. T3's ₹50,000 a month covers about 5,555 of these calls. The minimum goes into your wallet as credit.
You pay when someone picks up. Missed, busy and failed calls are free. A voicemail counts as a call.
In detail
Someone fills your form at 5:40 in the evening. They’re still thinking about it at 5:45. By 8 they may be talking to two other builders. Most sales teams can’t call every form within minutes, least of all on a Sunday evening or the week an ad does well.
The first call asks the same few things anyway. What are you looking for? What’s the budget? When do you want to decide? Can we book a visit? The agent asks them the same way every time, books the visit, and hands the lead to your salesperson.
Keep it short. Three or four questions and a slot is a qualifying call. Ten questions is an interrogation, and people hang up. Save the rest for the follow-up.
Give the agent the few facts it may quote, like the starting price for each flat size. For anything else it says the team will confirm. If the lead is busy, the agent asks when to call back and books that call itself.
The example is a housing project. The same call works for a B2B demo, a solar site survey or an interior design consultation.
The sale. The agent shouldn’t negotiate, promise a discount, guess at loan eligibility or quote possession dates you didn’t give it. Hot leads should hear from a person the same day. A lead who insists on talking to someone now gets a callback promise, since the agent can’t transfer calls yet.
TRAI’s latest rules let you call about a digital enquiry, like a form fill, for seven days if you can show the record. So keep the timestamp, the page or ad, and the consent text with each lead. A list you bought needs some other basis, and TRAI also wants automated calls declared to your telecom provider, so talk to them before either.
Questions
Straight away, if the lead reaches the campaign while your calling hours are open and a line is free. A form filled at midnight gets its call when the hours open again.
Yes, if your system can take a booking over the web. You give the agent one way to see open slots and one way to book. There's no ready-made CRM connector, so the booking happens on your side, and the call keeps a receipt.
It says the team will confirm and moves on. The question shows up in the call summary, so your salesperson can answer it on the follow-up.
The agent asks when, reads the time back and books the call again itself. By default that can be anywhere from 30 minutes to 14 days ahead.
Every call runs on our own speech and language models, on our own GPUs in India, so a minute costs us little. ₹1 is the volume plan, for teams spending ₹1,00,000 a month, credited to their wallet. To try it on one campaign's leads first, start at ₹5 a minute with no commitment.
Fifteen minutes with the team that builds it. Bring your script, or your hardest call.
Book 15 minutes