Use case · Coaching institutes
Results come out and a hundred enquiries land in one day. The agent calls each family back, answers the fee and batch questions you've given it, and books a slot with a counsellor. The counsellor starts that call knowing who picked up and what's still unanswered.
AI agents from ₹1 a minute.¹
How it works
Upload a spreadsheet, or send each customer from your own system. Phone number first. The rest is what the agent needs to know.
Your list
| phone | student_name | course_interest | and 5 more columns |
|---|---|---|---|
| +91 98XXX XXXXX | Ananya | NEET two-year classroom programme |
8 columns · one row per customer
The call
240 s a typical call
Hindi · English · Hinglish · Gujarati · Tamil · Telugu
Outbound and inbound calls
Your system
+5 more fields
| Column | Needed | What goes in it |
|---|---|---|
phone | Required | The number to call, with the country code (+91…). A ten-digit Indian mobile gets +91 added. In Excel, format this column as Text first so the number is not changed. |
student_name | Optional | e.g. Ananya |
course_interest | Optional | e.g. NEET two-year classroom programme |
centre | Optional | e.g. Indore |
fee_note | Optional | e.g. ₹1,40,000 for two years, or four instalments · The only fees the agent may quote. Send it with each enquiry, and a fee change reaches tomorrow's calls without touching the agent. |
next_batch | Optional | e.g. 3 November |
enquiry_source | Optional | e.g. website form · For your reports. Keep the form record on your side too, with its date. |
lead_id | Optional | e.g. ENQ-55021 · Kept from the agent, and returned with every result. |
What comes back
When the call ends, your system gets the transcript and the answer. Your campaign report gets a row for every customer.
{
"analysis": {
"data": {
"spoke_with": "parent",
"current_class": 11,
"questions_asked": "fees, batch start, hostel",
"unanswered": "hostel",
"counselling_slot": "2026-10-18T16:00:00+05:30"
},
"template": {
"name": "course_brochure_hi"
}
},
"metadata": {
"lead_id": "ENQ-55021"
}
}Setting it up
Cost
One connected call, on the plan you choose. T1 is chosen; T3 and T5 are one press away.
On T1, one connected call
₹4
A 240-second call at ₹1 a minute.
On T3, one connected call
₹12
A 240-second call at ₹3 a minute.
On T5, one connected call
₹20
A 240-second call at ₹5 a minute.
₹1 a minute on our volume plan. A parent with several questions might stay on for four minutes. A family that has already joined somewhere else hangs up in seconds. Set that against the fee for a single enrolment.
T5 and T3 include our phone line and call insights. On T1 you add them if you want them, and this call then comes to about ₹6.
T1's ₹1,00,000 a month covers about 25,000 of these calls. T3's ₹50,000 a month covers about 4,166 of these calls. The minimum goes into your wallet as credit.
You pay when someone picks up. Missed, busy and failed calls are free. A voicemail counts as a call.
In detail
Enquiries come in waves. Results day. A good week of ads. The fortnight before a batch starts. Families are talking to two or three institutes at once, and the one that calls back first with clear answers usually gets the visit.
The first questions barely change. How much is it? When does the batch start? Can we pay in instalments? Is there a hostel? A counsellor answering these for the fortieth time that day isn’t counselling anyone.
The agent answers what you’ve given it facts for, in Hindi, English, Gujarati, Tamil or Telugu, and books the counselling slot. Whatever it couldn’t answer comes back with the result, so the counsellor opens the call with it.
In the call above, Ananya is at school and her mother answers. The agent carries on with her, and notes that it spoke to a parent. Set your calling hours around school, too. A student is rarely free at 11 in the morning.
Parents also call back later, on their own time. Call from your own number, put the agent on it for incoming calls, and those callbacks get answered as well.
The counselling itself. Course choice, how prepared the student is, scholarships, discounts, and anything about results. The agent never promises a rank. When a family wants a person right now, it books the earliest slot or promises a callback, since it can’t transfer the call yet.
TRAI’s latest rules treat a written or digital enquiry as a reason to call for seven days, and an application for three months. Keep each form record with its date, and check with your telecom provider before calling anything older.
Questions
The agent carries on with them. It notes who it spoke to, so the counsellor knows whether the student has heard any of it yet.
Not if you tell it not to, and you should. It quotes only the fees, batch dates and eligibility you give it. Results, scholarships and discounts are for the counsellor.
Yes, if you call from your own number and put the agent on it for incoming calls as well. A parent who calls back then gets the same answers. Our shared line is used by other businesses, so it can't take those callbacks for you.
Only if the fee comes in with each enquiry. A running campaign keeps the agent exactly as it was on the day you started it, so keep fees and batch dates in your spreadsheet columns, not in the prompt.
A four-minute call with a parent is ₹4 on our volume plan. That plan asks for ₹1,00,000 a month, which goes into your wallet as credit and covers about 25,000 calls like this one. A smaller institute can start at ₹5 a minute with no commitment, or ₹3 with a ₹50,000 commitment.
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